Sparkling Fruit Beverages and Summer Trends: How NPV Develops Refreshing Global Flavors
Summer has always been the strongest season for beverage innovation. When temperatures rise, consumers reach for drinks that feel lighter, brighter, and more exciting. Over the last few years, one category has moved from “nice to have” to global mainstream: sparkling fruit beverages. They sit in the sweet spot between soda and juice—offering refreshment, real … Read moreSparkling Fruit Beverages and Summer Trends: How NPV Develops Refreshing Global Flavors