There is a night each year when the sky above East and Southeast Asia carries a different kind of weight. On the seventh day of the seventh lunar month, two stars on opposite sides of the Milky Way seem to draw a little closer together, and across Vietnam, China, South Korea, and Japan, people mark this moment with quiet celebration, thoughtful gifts, and the timeless feeling that love deserves to be acknowledged. This is Qixi Festival, known in Vietnam as That Tich, and widely regarded as one of the most romantic occasions in the Asian cultural calendar. At NPV Beverage, we celebrate this day with something that brings people together in its own quiet way: a drink worth sharing. This year, we are proud to present two products that feel made for this moment: NPV Matcha Latte Original and NPV Matcha Latte Chocolate Flavor, two beverages that carry the warmth, depth, and gentle pleasure of a shared cup to everyone who celebrates this special night.
Love, in the stories that endure, is rarely loud. It is found in small rituals, in the care of choosing something thoughtful, in the pleasure of sitting beside someone with something warm in your hands. The Qixi Festival has always understood this. And so, we believe, does a well-made matcha latte.
Key Takeaways
- Qixi Festival, observed on the seventh day of the seventh lunar month, is one of Asia’s most beloved romantic holidays, celebrated across Vietnam, China, South Korea, and Japan as the region’s equivalent of Valentine’s Day.
- NPV Beverage marks this special occasion by presenting NPV Matcha Latte Original and NPV Matcha Latte Chocolate Flavor, two beverages crafted for the kind of warm, meaningful moments that define this holiday.
- Matcha latte is one of the fastest-growing beverage categories globally, driven by East Asian tea culture, modern cafe aesthetics, and the universal appeal of a creamy, comforting drink with a distinctive and elegant flavor profile.
- The Original Matcha Latte celebrates the pure, grassy depth of premium matcha balanced with smooth milk, while the Chocolate Matcha Latte layers rich cocoa warmth over that green tea foundation for a more indulgent and romantic expression of the same concept.
- Both products are available for OEM and ODM production, offering importers and private label brand owners the opportunity to bring a culturally resonant, trend-aligned matcha latte beverage to their markets.
- This Qixi Festival, NPV invites partners and consumers around the world to discover the story behind the stars and to find their own version of it in every shared sip.
The Story Behind Qixi Festival
Every great festival begins with a story, and the story behind Qixi Festival is one of the most enduring in all of East Asian folklore. According to the legend, a weaver girl named Zhinü, daughter of the Goddess of Heaven, fell in love with a cowherd named Niulang while visiting the mortal world. The two married and lived happily, but their love distracted Zhinü from her celestial duties of weaving the clouds. Displeased, the Goddess of Heaven separated the two lovers by drawing a great river of stars between them: the Milky Way. They are allowed to meet only once a year, on the seventh night of the seventh lunar month, when a flock of magpies forms a bridge across the sky.
It is a story about love that persists across distance, that holds its shape through separation, and that is made more precious by the rarity of its reunion. In Vietnam, this legend has been woven into cultural fabric as That Tich, observed with tenderness and a particular attention to the night sky. Young couples exchange gifts, write wishes, and look upward together at the stars of Vega and Altair, the two celestial lovers shining on either side of the Milky Way.
What makes Qixi Festival so resonant as a cultural moment is its quiet intimacy. Unlike some holidays that call for grand gestures, Qixi is a day that invites stillness, closeness, and the kind of attention that says: I see you, and I chose to mark this moment with you. It is a holiday that naturally lends itself to gifts that carry warmth and thoughtfulness, and to products that enhance the experience of being together.
Introducing NPV Matcha Latte: Two Expressions of One Feeling
Matcha has a long and storied relationship with moments of quiet togetherness. The Japanese tea ceremony, from which the global love of matcha partly descends, was always as much about presence and attention as it was about the tea itself. To prepare and share matcha with someone was to say, without words, that this moment matters. That philosophy has traveled far from the tea rooms of Kyoto, and today matcha latte is one of the most loved and widely consumed premium beverage formats in the world, familiar in cafes from Seoul to London to Dubai and embraced by consumers who want something that feels both sophisticated and genuinely comforting.
At NPV Beverage, we developed our Matcha Latte range with that spirit in mind: a beverage that carries the distinctive character of quality matcha into a format that is accessible, ready to enjoy, and made to be shared. Our two variants represent two different moods, two different ways of expressing the same feeling.
NPV Matcha Latte Original is the purest expression of the concept. The matcha in this variant is front and center: grassy, slightly bitter at the edges, with the vegetal richness and clean aftertaste that distinguish good matcha from its imitations. The milk base smooths and rounds the matcha’s intensity, creating a drink that is creamy without being heavy and warming without being cloying. This is a latte for those who appreciate matcha genuinely, who love the flavor for what it is, and who want a ready-to-drink version that delivers the real thing without requiring a matcha whisk. On a Qixi Festival evening, the Original Matcha Latte is the kind of drink you share with someone who appreciates quiet pleasures and understands that the best things rarely announce themselves loudly.
NPV Matcha Latte Chocolate Flavor takes the same quality matcha base and introduces a layer that changes everything: rich, deep cocoa. Chocolate and matcha are a pairing that has earned its place on cafe menus worldwide because the two flavors operate in complementary registers. Matcha is bright, vegetal, and slightly astringent; chocolate is dark, warm, and enveloping. Together, they create a drink that is more complex than either ingredient alone, with a bittersweet depth that feels genuinely indulgent and yet never overwhelming. The Chocolate Matcha Latte is a drink for celebration, for sharing, for moments when you want something that feels a little more special than the everyday. On Qixi Festival, it is the kind of gift you give someone when words feel insufficient and you want the drink itself to say something meaningful.
Matcha and the Qixi Moment: Why These Products Belong Together
The connection between matcha latte and Qixi Festival is not arbitrary. Both carry a shared cultural DNA: East Asian in origin, refined in aesthetic, and centered on the idea that the most meaningful experiences are the ones you slow down enough to appreciate. Matcha tea culture and the Qixi Festival story both come from a tradition that values depth over flash, presence over grand gesture, and the beauty of things that require attention to fully understand.
There is also a practical resonance. Qixi Festival is increasingly one of the most commercially significant occasions in Asia for premium food and beverage gifting. As consumers across Vietnam, China, and the broader East Asian diaspora look for gifts that feel thoughtful and culturally meaningful, quality beverages occupy a natural place in that gifting landscape. A beautifully presented matcha latte from a trusted Vietnamese beverage producer carries a story of craftsmanship, cultural connection, and genuine flavor quality that resonates with consumers who want more from the things they give and receive.
For international importers and distributors operating in markets with significant Asian consumer communities, whether in Southeast Asia, the Middle East, Europe, or North America, Qixi Festival represents an annual commercial opportunity that rewards partners who have the right products at the right time. NPV’s Matcha Latte range is designed to be exactly that: high quality, culturally resonant, beautifully conceived, and available through flexible OEM and ODM production that allows partners to build the product into their own brand identity.
The Rise of Matcha Latte in Global Beverage Markets
Matcha is no longer a niche ingredient. Over the past decade, it has made the transition from specialty tea rooms and Japanese import stores to mainstream supermarket shelves, global cafe chains, and dedicated product lines across virtually every segment of the premium beverage market. The global matcha beverage market continues to expand steadily, driven by East Asian cafe culture, the influence of social media food aesthetics, and the growing consumer appetite for beverages that feel both sophisticated and natural.
Ready-to-drink matcha latte is one of the fastest-growing subcategories within this trend. Consumers who love matcha but cannot or do not want to prepare it at home have embraced high-quality RTD matcha latte products as a way to access the flavor and experience without the effort. The category is particularly strong in East Asian markets and among younger consumers globally who grew up with the cafe matcha latte as a cultural touchpoint.
The addition of chocolate as a flavor variant broadens the appeal significantly. While purists love the Original, the Chocolate Matcha Latte speaks to consumers who want a more indulgent and accessible entry point into the matcha category. The familiar warmth of chocolate combined with the distinctive edge of matcha creates a flavor that is immediately approachable and deeply satisfying. It is also a combination that photographs exceptionally well, which matters more than ever in a market where product discovery increasingly happens through social media and visual platforms.
NPV Beverage: A Partner for Every Moment
At NPV Beverage, we believe that great beverages belong to great moments. Whether it is a seasonal gifting occasion, a trade launch, a family gathering, or a quiet evening with someone you care about, the right product elevates the experience and creates a memory that lasts longer than the drink itself.
Our Matcha Latte Original and Matcha Latte Chocolate Flavor join a portfolio of tropical and specialty beverages that reflects the full diversity of what Vietnamese beverage manufacturing can offer the world. From our NFC coconut water and tropical fruit juice drinks to our Bici Bici nata de coco range and now our matcha latte line, every NPV product is built around the same principle: real ingredients, honest production, and a flavor that justifies the trust you place in it.
Both matcha latte variants are available for OEM and ODM production. Partners can develop private label versions with customized packaging, label design, and product specifications to match their target market and brand positioning. Our team is ready to discuss formulation, packaging options, MOQ, and production timelines with any partner interested in adding a premium matcha latte beverage to their portfolio.
Happy Qixi Festival 2026. To love that endures, and drinks worth sharing.
Frequently Asked Questions
- What is Qixi Festival and when is it celebrated in 2026?
Qixi Festival, known in Vietnam as That Tich, falls on the seventh day of the seventh lunar month each year. Often called the Asian Valentine’s Day, it is rooted in the legend of two star-crossed lovers, Zhinü and Niulang, separated by the Milky Way and reunited only once a year. The festival is celebrated across Vietnam, China, South Korea, and Japan with gift-giving, wishes, and stargazing.
- What are the two NPV Matcha Latte products and how do they differ?
NPV Matcha Latte Original delivers the pure, grassy, slightly bittersweet flavor of quality matcha balanced with a smooth, creamy milk base. NPV Matcha Latte Chocolate Flavor layers rich cocoa depth over the same matcha foundation, creating a more indulgent, complex, and sweetly warming drink. Both are ready-to-drink and available in export-ready formats.
- Are the Matcha Latte products available for OEM or private label production?
Yes. Both NPV Matcha Latte variants are available through our full OEM and ODM service. International partners can develop private label versions with custom packaging, label design, flavor adjustments, and product specifications tailored to their specific market and brand requirements.
- Which markets are the Matcha Latte products best suited for?
The NPV Matcha Latte range is well suited for East Asian markets such as South Korea, Japan, Taiwan, and China, as well as Southeast Asian markets and the growing matcha consumer base in Europe, the Middle East, and North America. The Qixi Festival positioning adds particular relevance for markets with significant Vietnamese, Chinese, and broader East Asian consumer communities.
- How does NPV Beverage’s Matcha Latte connect to Vietnamese production?
The NPV Matcha Latte range is produced at our facility in Song Than 2 Industrial Park, Binh Duong, Vietnam, and reflects our ongoing investment in specialty and premium beverage categories that complement our established tropical fruit and textured drink portfolio. Both variants are formulated for the export market and meet international food safety and quality standards.
- How can I request samples or discuss a partnership?
Contact the NPV Beverage sales team via our website at npvbeverage.com.vn to request product samples, discuss OEM and ODM requirements, or explore how our matcha latte range can fit into your portfolio. We welcome inquiries from importers, distributors, and private label brand owners at any stage of their planning process.